Infographic: New Strategies Are Emerging To Drive Retail Growth With Google Ads

In its fourth annual study on the retail industry’s performance in Google Ads, Sidecar recommends that e-commerce retailers rethink their strategies and find the white space. The company published the research in its 2020 Benchmarks Report: Google Ads in Retail, a comprehensive study on the retail sector’s performance in Google Ads. Sidecar’s findings indicate key lessons for retailers to consider throughout 2020, especially amid the fluid environment created by the COVID-19 outbreak. 2019 was more competitive than ever,

Nonprofits and Social Media Results

We’ve worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets… zero or tons. With both, I’ve honestly been surprised at how few have incorporated social networking and social media into their mix. Nonprofit leaders are masters at networking, but haven’t seemed to have discovered the opportunities to grow that network online. Research from the 2012 Nonprofit Social Networking Benchmark Report shows that Nonprofits continue to