Allocadia: Build, Track, and Measure your Marketing Plans with Greater Confidence And Control

Growing complexity and mounting pressure to prove impact are just two reasons why marketing is more challenging today than it has ever been before. The combination of more available channels, more informed customers, the proliferation of data, and the constant need to prove contribution to revenue and other goals has resulted in mounting pressure on marketers to become more thoughtful planners and better stewards of their budgets. But as long as they’re still stuck trying

Does Your About Us Page Follow These Best Practices?

An About Us page is one of those pages detailed in every website checklist. It’s a more critical page than companies give it credit for. A great About Us page is often viewed by prospective employees and clients to learn more about the people behind a company. We often forget that it’s not just features and benefits that prospects are after – they want to feel confident that they’re going to work with people they trust

The Agency Characteristics and Behaviors that CMOs Want

Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients alike, strategically growing their awareness and revenue online. What I didn’t realize was how much change we, as an agency, would need to do to stay ahead of the curves and remain competitive in our

gShift: A Case Study in SaaS Onboarding Best Practices

We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding strategies. First, I believe there are four key stages to Software as a Service onboarding: Post Sales – It’s critical at this

How to Measure Social Media Success

Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where the majority of the ROI is. Influencing Conversions – Having a relevant community that’s carrying your word is incredibly powerful. I

Effective Small Business Content Marketing to Consumers

A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this: Clicks from Shared Content are five times more likely to result in a purchase! Outside of the expense of time, content marketing isn’t an expensive means of promoting your business. The vast majorities of