Beyonce

Martech Zone articles tagged beyonce:

  • Content Marketingcelebrity endorsements

    Are Celebrity Endorsements a Viable Marketing Option?

    Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. While the ROI on many marketing techniques is…

  • Email Marketing & Automationemail social jugalbandi

    The Email and Social Media Jugalbandi

    We recently published an inbound marketing crash course that provides 5 emails sent weekly (subscribe on the tab on our agency site). One of the series of emails focuses totally on email marketing, which we refer to the linchpin of any inbound marketing effort. The creative team at Email Monks have produced this infographic which shows the coupling… or jugalbandi……

  • Social Media & Influencer Marketingkanye taylor swift mic

    What We Can Learn from Kanye, Taylor and Beyonce

    Today I spoke to a group of CIOs at a Technet event. As I was preparing for the speech and tailoring my presentation for the group, I really wanted to hit the message home that the days of control are behind us. Our job now as technologists and marketers is to enable the technology and leverage it to influence others.…

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