The Cost of Too Much Data

Every day, 2.5 quintillion bytes of data are created by sales and marketing organizations. Although storing mountains of data in hopes of uncovering actionable insights might seem like an effective use of businesses’ time and money, the costs associated may surprise you. A recent infographic created by Lattice Engines reveals that 88% of marketing teams are missing out on business opportunities due to inadequate information. Of those surveyed, 24.5% felt challenged by the data and the