Big Data Week

Martech Zone articles tagged big data week:

  • CRM and Data Platformsbig data insights

    Big Data Insights from Microsoft

    According to Microsoft’s Global Enterprise Big Data Trends: 2013 study of more than 280 IT decision-makers, the following trends emerged: Although the IT department (52 percent) is currently driving most of the demand for big data, customer care (41 percent), sales (26 percent), finance (23 percent) and marketing (23 percent) departments are increasingly driving demand. Seventeen percent of customers surveyed…

Back to top button