Understanding Programmatic Advertising, Its Trends, and The Ad Tech Leaders

For decades, advertising on the Internet has been rather disparate. Publishers chose to offer their own ad spots directly to advertisers or inserted ad real estate for ad marketplaces to bid and buy them. On Martech Zone, we utilize our ad real estate like this… utilizing Google Adsense to monetize the articles and pages with relevant ads as well as inserting direct links and display ads with affiliates and sponsors. Advertisers used to manually manage

MarTech Trends That Are Driving Digital Transformation

Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn’t going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the market. Most marketers use more than five tools on a given day, and more than 20 overall in the execution of their marketing strategies. Martech platforms help your business both recoup the investment and help

Artificial Intelligence (AI) And The Revolution Of Digital Marketing

Digital marketing is the core of every ecommerce business. It’s used to bring in sales, increase brand awareness, and reach new customers.  However, today’s market is saturated, and ecommerce businesses must work hard to beat the competition. Not only that—they should also keep track of the latest technology trends and implement marketing techniques accordingly.  One of the latest technological innovations that can revolutionize digital marketing is artificial intelligence (AI). Let’s see how.   Crucial Issues With Today’s

mParticle: Collect and Connect Customer Data Through Secure APIs and SDKs

A recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations. While they wanted us to add on more, we recommended that they identify and implement a Customer Data Platform (CDP) to better manage all data entry points into their systems, improve their data accuracy, comply