mParticle: Collect and Connect Customer Data Through Secure APIs and SDKs

A recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations. While they wanted us to add on more, we recommended that they identify and implement a Customer Data Platform (CDP) to better manage all data entry points into their systems, improve their data accuracy, comply

What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great

Maximizing Big Data Value with Pepperdata’s Big Data Stack Optimization and Automated Tuning

When leveraged correctly, big data can superpower operations. Big data now plays an important role in everything from banking to healthcare to government. The staggering growth forecast of the global big data market, from $138.9 billion in 2020 to $229.4 billion by 2025, is a clear indication that big data is now a permanent fixture in the business landscape. However, to generate the most value out of your big data, your big data stack needs

10 Modern Technologies That Are Enhancing Digital Marketing

Sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being enhanced by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways. The batch and blast days are shifting behind us as systems become better at targeting and predicting the behavior of consumers and businesses.

How Netflix Increases Customer Engagement Utilizing Big Data

A subscriber’s customer experience is going to have an enormous impact on whether or not they are retained as a client and if they can be upsold. Capturing application usage is an essential means of doing this. If you’re a retail outlet, a business, or a service –  reviews, returns, referrals, calls, and spending frequency can provide incredible data that can predict purchase behavior. This is so essential to a business. While your customer behavior

Adobe Digital Insights: The State of the Digital Union 2017

Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and

How Big Data Analytics Have Become Crucial for DSPs

Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines large swaths of data (as the name may imply) and allows examiners to use that data