A subscriber’s customer experience is going to have an enormous impact on whether or not they are retained as a client and if they can be upsold. Capturing application usage is an essential means of doing this. If you’re a retail outlet, a business, or a service – reviews, returns, referrals, calls, and spending frequency can provide incredible data that can predict purchase behavior. This is so essential to a business. While your customer behavior may not fall within the responsibility of your marketing team, it can absolutely derail it. While marketers may not be
Adobe Digital Insights: The State of the Digital Union 2017
Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. . Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13%. While
How Big Data Analytics Have Become Crucial for DSPs
Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines large swaths of data (as the name may imply) and allows examiners to use that data to find patterns, market trends and demographic preferences and user behavior. You then put that data into action by allowing
Is Your Organization Ready to Utilize Big Data?
Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness to leverage Big Data by analyzing an organization’s capabilities across seven key areas: Strategic Vision is the acceptance of Big Data as a critical contributor to meeting business objectives. Understanding the C-Suite commitment and buy-in is the first step, followed by an allocation of
Baking in “Intelligence” to Drive-to-Web Campaigns
The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not only at analytics, but also to consider the overall user experience and engagement. This is the key to attracting and retaining website visitors who take action, the ability to match content to consumer behaviors and