When leveraged correctly, big data can superpower operations. Big data now plays an important role in everything from banking to healthcare to government. The staggering growth forecast of the global big data market, from $138.9 billion in 2020 to $229.4 billion by 2025, is a clear indication that big data is now a permanent fixture in the business landscape. However, to generate the most value out of your big data, your big data stack needs
Sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being enhanced by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways. The batch and blast days are shifting behind us as systems become better at targeting and predicting the behavior of consumers and businesses.
A subscriber’s customer experience is going to have an enormous impact on whether or not they are retained as a client and if they can be upsold. Capturing application usage is an essential means of doing this. If you’re a retail outlet, a business, or a service – reviews, returns, referrals, calls, and spending frequency can provide incredible data that can predict purchase behavior. This is so essential to a business. While your customer behavior
Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and
Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines large swaths of data (as the name may imply) and allows examiners to use that data
Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness to leverage Big Data by analyzing an organization’s capabilities across seven key areas: Strategic Vision is the acceptance of Big Data as a critical