TaxJar Introduces Emmet: Sales Tax Artificial Intelligence

One of the more ridiculous challenges of e-commerce nowadays is that every local government wants to jump on board and dictate their own sales tax to generate more revenue for their region. As of today, there are over 14,000 taxing jurisdictions in the United States with 3,000 product tax categories. The average person selling fashion online doesn’t realize that the fur they added to a product now classifies their clothing differently and makes that purchase

Privy: Easy to Use, Powerful Features for On-Site Customer Acquisition

One of our customers is on Squarespace, a content management system that provides all the basics – including ecommerce. For self-service clients, it’s a great platform with many options. We often recommend hosted WordPress because of its unlimited capabilities and flexibility… but for some Squarespace is a solid choice. While Squarespace lacks the API and millions of productized integrations that are ready to go, you can still find some fantastic tools to enhance your site. We

Fomo: Increase Conversions through Social Proof

Anyone who works in the ecommerce space will tell you that the largest factor in overcoming a purchase isn’t price, it’s trust. Buying from a new shopping site takes a leap of faith from a consumer who has never purchased from the site previously. Trust indicators like extended SSL, third-party security monitoring, and ratings and reviews are all critical on commerce sites because they provide the shopper with a sense that they’re working with a

ShippingEasy: Marketing Automation for Ecommerce

ShippingEasy is online shipping software that saves you money through discounted shipping rates and makes it easy to print labels, process orders, and automate tracking. They serve both new companies and businesses with large shipping volume, helping save time and money on shipping while reducing postal errors. ShippingEasy works with UPS, FedEx, DHL eCommerce, DHL Express, Endicia, USPS Discounted Rate Table, USPS CPP vs CBP, and the USPS Regional Rate Box. Its cloud-based shipping solution offers

A Snapshot of Omnichannel Consumer Buying Behavior in 2017

Omnichannel strategies are becoming more common to implement as marketing cloud providers offer tighter integration and measurement of strategies across the consumer’s journey. Tracking links and cookies enable a seamless experience where, regardless of the channel, the platform can recognize where the consumer is and push a marketing message that’s relevant, applicable to the channel, and guides them through to a purchase. What is Omnichannel? When we speak about channels in marketing, we’re talking about

The Fastest Ecommerce Platforms for Desktop and Mobile

Speed is money. It’s as simple as that when it comes to e-commerce. It’s not just consumers that abandon your site when it’s not performing well on desktop or mobile. Site and page speed impact search engine rankings as well. Search engines don’t want users frustrated when they visit a slow site, so there’s no use in ranking them well. If your e-commerce platform loads slow or has a poor mobile user experience, you could be leaving