Ecommerce Statistics: The Impact of the COVID-19 Pandemic and Lockdowns on Retail and Online

Reading Time: 2 minutes The impact of the pandemic has definitely made both winners and losers this year. While small retailers were forced to close their doors, consumers worried about COVID-19 were driven to either order online or visit their local big-box retailer. The pandemic and associated government restrictions have disrupted the entire industry and we’ll most likely see the ripple effects for years to come. The pandemic accelerated consumer behavior. Many consumers were skeptical and continued to hesitate

Multichannel E-commerce Strategies for a Changing Holiday Season

Reading Time: 4 minutes The idea of Black Friday and Cyber Monday as a one-off blitz day has shifted  this year, as large retailers advertised Black Friday and Cyber Monday deals across the entire month of November. As a result, it has become less about cramming a one-off, single-day deal into an already crowded inbox, and more about building a longer-term strategy and relationship with customers throughout the entire holiday season, surfacing the right ecommerce opportunities at the right times

2019 Black Friday & Q4 Facebook Ad Playbook: How to Stay Efficient When Costs Rise

Reading Time: 7 minutes The holiday shopping season is upon us. For advertisers, Q4 and particularly the week surrounding Black Friday is unlike any other time of the year. Ad costs typically spike by 25% or more. The competition for quality inventory is fierce.  Ecommerce advertisers are managing their boom time, while other advertisers – like mobile games and apps – are hoping to just close the year strong.   Late Q4 is the busiest time of the year for

Black Friday Ecommerce Statistics for 2018

Reading Time: 2 minutes Black Friday continues to be the most popular shopping day on the planet, with most of it in retail outlets. 2018 had incredible growth, with a 23% increase in overall sales and 9% increase in average order value! Consumer enthusiasm drove online sales to new heights this Black Friday 2018 weekend at $18B in turnovers just in the United States. This trend reflects globally as well, as more retailers across Europe and Asia adopt the

5 Tips to Improve Your Holiday Email Experience in 2017

Reading Time: 2 minutes Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl Sednaoui, Director of Marketing and Co-Founder at ‎MailCharts. The email data included comes from MailCharts’ analysis of top 1000