Testing Livefyre Sidenote for Commenting

We’ve moved between commenting systems a few times on Martech Zone. Luckily, all the key platforms will synchronize comments (we don’t use them if they don’t). Comments are becoming a topic nowadays since comment spam is rampant and many of the most colorful conversations are happening offline, leading some very large blogs to turn off commenting altogether. I’m with friend Lorraine Ball on this one who states: To me, a blog without comments is like

What is Digital Marketing

We’ve had some similar infographics on the inbound marketing process, the inbound marketing ecosystem, the rise of inbound marketing and even an infographic on the explosive growth of inbound marketing. While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing? It’s quite a good infographic, but digital marketing has quite a few other elements – video marketing, to Call-To-Action design,

Promote your Brand at Conferences with a Laptop Skin

The first time I noticed a cool skin on a laptop, it was Jason Bean’s bnpositive logo on a skin on his laptop. It makes him stand out in a sea of laptops and is noticeable from across any conference room. I decided to go design my skin for my MacBookPro and went through some websites before I found one that was simple to use and fully customizable. The site I decided on was Skinit.

Engagement Is NOT A Marketing Key Performance Indicator (KPI) for Most Companies

Don’t believe me? How much money does your company make from comments? How much money does your company make from those people who comment? How much money does your company make from people that comment on your social media posts? Probably none. Engagement, as measured by comments or participation, is nonsense for the vast majority of businesses. Many experts will tout these oddball metrics, stating that they will somehow lead to revenue, like pulling a

Comments Keep Visitors Reading Your Blog

They clicked on your page… they read the blog entry that they came for. Nothing else really interested them. You know that you’ve got a lot of interesting posts that any reader might be interested in, but how can you show them to your newest readers that are ‘just passing by’? Today I got some fantastic traffic. I’m a Mac, I’m a PC got on the front page of Netscape and has gotten over a