ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration

One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty easy to put very specific, tagged content, in your emails rather than your entire blog’s

Stop Hiding the Most Important Feature of Your Web Presence

More often than not, when I visit a corporate web site, the first thing I look for is their blog. Seriously. I don’t do it because I wrote a book on corporate blogging, I’m truly seeking to understand their company and the people behind it. But I often don’t find the blog. Or the blog is on a separate domain altogether. Or it’s a single link from their home page, simply identified as blog. Your