The 9-Step Guide to Create an Optimized Blog for Search

Even though we wrote Corporate Blogging For Dummies about 5 years ago, very little has changed in the overall strategy of content marketing via your corporate blog. According to research, once you write more than 24 blog posts, blog traffic generation increases by up to 30%! This infographic from Create the Bridge walks through some best practices for optimizing your blog for search. I’m not sold that it’s the ultimate guide… but it’s pretty good.

Open for Business: Corporate Blogging

This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler, both accomplished speakers and consultants assisting businesses take it to the next level. The topic, of course, was Corporate Blogging! During the show, Dan Waldschmidt asked some fantastic questions that I wanted to share since we couldn’t go into too much detail on the show: Content is much more important than optimization. Agree? No? –