Blog Posts

Martech Zone articles tagged blog posts:

  • CRM and Data PlatformsNAR Lawsuit and Real Estate Marketing

    The NAR Lawsuit Will Transform Real Estate Marketing: What Real Estate Agents Must Do Today To Prepare

    The lawsuit against the National Association of Realtors (NAR) and other real estate companies will significantly transform the industry and impact real estate marketing. To recap, a Missouri jury found NAR and others liable for collusion to maintain commissions, resulting in a nearly $1.8 billion damages verdict. This amount could potentially triple since the jury found that the defendants had…

  • Content MarketingContent Marketing 2023: Trends, Mediums, Channels and Strategies

    The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends

    Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing. Why Companies Invest in Content Marketing Establishing…

  • Social Media & Influencer MarketingSmall Business Social Media Branding

    Ultimate Guide to Social Media Branding for Small Businesses

    A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is another. This comprehensive manual will show you the ins and outs of social media branding and offer insightful advice and…

  • Content MarketingBenefits of Blogging for Brands (Platforms, Features, Statistics)

    Why Are Brands Still Blogging in 2023? Features, Platforms, and Benefits

    It’s hard to believe it’s been over a decade since I wrote Corporate Blogging for Dummies! In that time, I’ve seen a transformation where blogs have become a feature of virtually every content or e-commerce platform. Blogging is still critical as companies require a simple process for quickly publishing articles, news, and building their content library. Blogging Continues To Dominate…

  • Content MarketingB2B Content Marketing Guide for 2023

    The Ultimate Guide to Building a B2B Content Marketing Strategy for 2023

    The business world has undergone a massive transformation in recent years, and B2B content marketing has become an essential tool for companies looking to stand out in the crowded digital marketplace. In 2023, B2B content marketing will be even more critical, as companies aim to connect with their target audience and establish themselves as thought leaders in their industry. This…

  • Content MarketingB2B Online Marketing Playbook

    The Playbook for B2B Online Marketing

    This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…

  • Analytics & Testingcontent marketing game

    Content Marketing: The Game

    Content Marketing is not rocket science, but it does require some research, skill and strategy to maximize the benefits. At its base, we ensure our clients are writing relevant, recent and frequent content about topics of interest. We ensure that we have the basics of a path to engagement – content leads to a call to action which leads to…

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