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Articles Tagged blog:
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Content Marketing
Is Blogging Still Relevant? Or An Outdated Technology and Strategy?
I often review this site’s search performance and old articles that aren’t attracting traffic. One of my articles was about naming your blog. Let’s forget that I’ve been writing this publication that long… as I read the old post I wondered if the term blog even really mattered anymore. After all, it’d been 16 years since I’d written the post…
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Content Marketing
ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration
One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty…
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Content Marketing
10 Ways To Protect Your Blog from A Lawsuit
Protecting your blog from potential legal issues is crucial for its long-term success. By taking proactive steps to safeguard your content and manage potential risks, you can focus on creating valuable content for your audience without worrying about lawsuits looming overhead. Implementing these key strategies will help you avoid legal trouble, build trust with your readers, and establish your blog…
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Content Marketing
Martech Zone: Welcome To My New Martech Publication!
It’s only been a year since I last reskinned our WordPress site. While I liked the layout, I had a ton of plugins and customizations to make it function the way I wanted it, too. With WordPress, that can begin to spell disaster from a performance standpoint and I was seeing the cracks in the foundation. So, I went on…