Bluetooth Marketing

Martech Zone articles tagged bluetooth marketing:

  • Mobile and Tablet MarketingWhat is Proximity Marketing?

    Proximity Marketing and Advertising: The Technology, Types, and Tactics

    As soon as I walk into my local Kroger (supermarket) chain, I look down at my phone, and the app alerts me where I can either pop up my Kroger Savings barcode for checking out or I can open the app to search and find items in the aisles. When I visit a Verizon store, my app alerts me with…

  • Sales Enablementcharlie sheen winning resized 600

    What if Your Marketing Works?

    As a sales trainer I work with companies in a wide range of industries. And nearly every company I work with is spending more this year than last on internet focused marketing, including social media. Unfortunately for many of these companies, their internet marketing is starting to work and they are getting calls and emails from motivated buyers who have…

  • Mobile and Tablet Marketing

    Find Out the Companies Visiting Your Site

    This week I got to attend a pretty exciting demonstration of Demandbase Stream?. Demandbase Stream is an Adobe AIR application that allows you to monitor your web traffic in real time. David Lieberman, Vice President of Business Development describes Demandbase Stream: Demandbase Stream is the first browserless Web application that enables sales and marketing people to find out which businesses…

  • Content Marketing

    Leveraging Web Analytics

    Many people look at the typical site configuration and they see a Web Site that points to a Call to Action and then they measure that Call to Action through Analytics, calling it a conversion. If you were to draw that out, it looks like this: The problem, of course, is that the Web Analytics is housing TONS of hidden…

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