Book

Martech Zone articles tagged book:

  • Content MarketingMediamodifer mockups and shareable design builder

    Mediamodifier: Mockups and Design Templates In One Affordable Platform!

    My partners and I are always surprised at the number of tools that we subscribe to every month to use for our clients. It seems it’s always one one-off feature we need for almost every client, so we subscribe with the hopes we can repurpose the tool for another client someday! It’s not often you find a platform that has…

  • Social Media & Influencer MarketingBest Selling Book

    A Writer? 7 Potent Ways to Make Your Book an International Bestseller

    No doubt, if you are an aspiring writer then at some point of your career you must have asked the question, How to make my book a bestseller? to the publisher or any bestselling author. Right? Well, being a writer, if you want to sell your books to the maximum possible number of readers and get appreciated by them then…

  • Marketing BooksThe Art of Falling In Love

    The Art of Clients Falling in Love

    On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love. Joe said there were three key elements to falling in love… commitment, intimacy, and passion. The conversation really stuck with me, so I made a voice memo about what I heard to write a post later. I…

  • Content MarketingHow to Promote Your Writing

    7 Lessons Learned in Promoting Your Writing

    We were excited to book Jo-Anne Vandermeulen on our podcast but about 20 minutes in, our Internet access went down and we had to discontinue the show. It was disappointing since we were really getting great advice from Jo-Anne. Jo-Anne is a self-publishing promotions expert. After retiring as a teacher, she’s written a series of books… and in the process…

  • Marketing BooksOutliers by Malcolm Gladwell

    Outliers: The Story of Success

    As I was waiting for my flight yesterday, I remembered the two things I forgot – my sport jacket and one of the books in my to-be-read pile. Luckily, the store by my gate had a reasonable book selection, and Outliers: The Story to Success, by Malcolm Gladwell, was there. I’ve been a huge fan of Malcolm Gladwell – both…

  • Marketing BooksSuper Crunchers Book by Ian Cleary

    Super Crunchers by Ian Ayres

    Regular readers of my blog know that I’ve always been an advocate of measurement. A career in database marketing opened my eyes to the power of data and its ability to accurately assist marketing efforts. Attending the Webtrends Engage Conference was quite an inspiration and has really put me on a crusade to ensure companies measure and analyze their online…

  • Marketing BooksRighting The Mother Tongue

    Eye Have A Spelling Chequer

    I just finished reading Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling, by David Wolman. You may not know what orthography and etymology are, and that’s okay. I know I’m a butcher of grammar and spelling, but this book made me feel better about my skills. There are millions of words in the…

  • Marketing Books
    problogger book

    ProBlogger: Buy a Copy of Darren’s Book!

    Having started my own book quite some time ago, I know how difficult it is to keep up a blog and organize all that I’ve learned about blogging and social media into a single, coherent publication. It appears that Darren Rowse of Problogger has done just that, though. I’ve watched Darren’s blog take off and you can see the persistence…

  • Marketing Books
    herd

    Herd Succumbs to its own Theory

    My content on the site has been a little light the last couple weeks – it will pick up soon. I’ve been a lot more active reading, speaking and working the last month and it’s affecting the blog. Though the content is down now, my mind is racing with content for the next few weeks, so be sure to stick…

  • Marketing BooksKiss Theory Good Bye

    Kiss Theory Good Bye: The Five Crippling Habits of Companies

    Yesterday, I completed reading Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. If I were to rank it, it may be a 3 or 4 out of 10. It’s a quick read and the message behind it is both timely and incredibly important. In all honesty, though, it could have been published as a white paper and had…

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