Book
Martech Zone articles tagged book:
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Marketing Books
Outliers: The Story of Success
As I was waiting for my flight yesterday, I remembered the two things I forgot – my sport jacket and one of the books in my to-be-read pile. Luckily, the store by my gate had a reasonable book selection, and Outliers: The Story to Success, by Malcolm Gladwell, was there. I’ve been a huge fan of Malcolm Gladwell – both…
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Marketing Books
Super Crunchers by Ian Ayres
Regular readers of my blog know that I’ve always been an advocate of measurement. A career in database marketing opened my eyes to the power of data and its ability to accurately assist marketing efforts. Attending the Webtrends Engage Conference was quite an inspiration and has really put me on a crusade to ensure companies measure and analyze their online…
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Marketing Books
Eye Have A Spelling Chequer
I just finished reading Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling, by David Wolman. You may not know what orthography and etymology are, and that’s okay. I know I’m a butcher of grammar and spelling, but this book made me feel better about my skills. There are millions of words in the…
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Marketing Books
ProBlogger: Buy a Copy of Darren’s Book!
Having started my own book quite some time ago, I know how difficult it is to keep up a blog and organize all that I’ve learned about blogging and social media into a single, coherent publication. It appears that Darren Rowse of Problogger has done just that, though. I’ve watched Darren’s blog take off and you can see the persistence…
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Marketing Books
Kiss Theory Good Bye: The Five Crippling Habits of Companies
Yesterday, I completed reading Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. If I were to rank it, it may be a 3 or 4 out of 10. It’s a quick read and the message behind it is both timely and incredibly important. In all honesty, though, it could have been published as a white paper and had…