How to Improve Customer Loyalty with Digital Marketing

You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works –  it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Start by Understanding your Audience Although it’s

Customer Results as Content: How Dan Anton Grew His SEO Business to 7 Figures Leveraging Testimonials

Content marketing is an over-used, under analyzed, ethereal KPI buzzword phrase in marketing which has gone to its logical conclusion, business owners blogging about uninteresting topics in order to connect or to keep their website fresh. Content is Not a Means to an End Years ago Google loved to rank larger websites with more content. This lead to bloggers, affiliates, and business owners churning out mediocre content ad nauseam, with the expected promise of future

Whatagraph: Create Beautiful Infographics from Google Analytics

Let’s face it, Google Analytics is a mess for the average business. For professionals who spend a lot of time in the platform, it’s a full-featured and robust analytics platform that we’re familiar with and that we can filter and narrow down to get the answer to any question we might have. As an agency, we are not the average business but even we have issues dissecting the data at times. Our clients – even

10 Email Tracking Metrics You Should be Monitoring

As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if

Sharing our 2015 Successes and Failures!

Wow, what a year! Many people may look at our stats and respond with meh… but we couldn’t be happier with the progress the site has made in the last year. The redesign, the increased attention to quality on posts, the time spent on research, it’s all paying off significantly. We did it all without increasing our budget and without buying any traffic… this is all organic growth! Omitting sessions from referral spam sources, here’s