What Is Bounce Rate? How Can You Improve Your Bounce Rate?

Bounce rate is one of those KPIs that digital marketers spend a lot of time analyzing and trying to improve. However, if you don’t fully understand what a bounce is, you may be making a mistake in how you attempt to improve it. I’ll walk through the definition of a bounce rate, some nuances, and some ways that you can improve your bounce rate. Bounce Rate Definition A bounce is a single-page session on your site. In

How to Improve Customer Loyalty with Digital Marketing

You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works –  it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Start by Understanding your Audience Although it’s

Customer Results as Content: How Dan Anton Grew His SEO Business to 7 Figures Leveraging Testimonials

Content marketing is an over-used, under analyzed, ethereal KPI buzzword phrase in marketing which has gone to its logical conclusion, business owners blogging about uninteresting topics in order to connect or to keep their website fresh. Content is Not a Means to an End Years ago Google loved to rank larger websites with more content. This lead to bloggers, affiliates, and business owners churning out mediocre content ad nauseam, with the expected promise of future

Whatagraph: Create Beautiful Infographics from Google Analytics

Let’s face it, Google Analytics is a mess for the average business. For professionals who spend a lot of time in the platform, it’s a full-featured and robust analytics platform that we’re familiar with and that we can filter and narrow down to get the answer to any question we might have. As an agency, we are not the average business but even we have issues dissecting the data at times. Our clients – even