Increase Pages per Visit and Reduce Bounce Rates

It seems that many of the companies I’ve worked with have been possessed when viewing pages per visit and reducing bounce rates. Since it’s such a well-known metric, I see many companies put goals into place for their online directors to improve them. I don’t advise it and I rarely care that my bounce rate is over eighty percent. Perhaps the funniest reaction to this I’ve seen is people breaking up their pages or blog