Deliverability, , Marketing Tools

Verify Your Email Marketing Lists Online: Why, How, and Where

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. It’s not as simple as double opt-in in the industry. Sites like ours work with partners on shared campaigns


Analytics & Testing, WordPress

Google Analytics: Don’t Record a Subdomain Click as a Bounce

Many of our clients are Software as a Service providers and have both a website and an application site. We advise the two often be kept separate since you want the ease and flexibility of a content management system for your site, but don’t want to be restrained by version control, security and other issues with your application. However, that brings challenges when it comes to Google Analytics when you’re running two separate accounts – one on the brochure ( and another on a subdomain ( You may even have a helpdesk on another subdomain


Analytics & Testing, Content Marketing

Bounce Rate Definition and Improvement

It’s interesting that within online marketing, there are two types of bounce rates – email bounce rates and web bounce rates. An email bounce means that the email never made it to the destination and is bounced back to the sender. A web site bounce is someone who landed on the page but doesn’t navigate any further – they leave. Google’s Bounce Rate Definition Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Bounce rate is generally viewed as a measurement that


Marketing & Sales Videos, Search Marketing

Video: Content versus Backlinks

A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn’t optimized. It’s because optimizing the content is only half the battle, it’s getting the attention of other sites that really pushes your site up the Search Results. The search engine’s job is to provide relevant results. If a lot of other well-respected sites point to you and say, “you are what you are!”, the Search Engines will pay more attention to that! Download a Sponsored Marketing


Mobile and Tablet Marketing, Technology

Firefox 3 Review, Robots, Add-ons and Tweaks

It’s the second day with Mozilla Firefox 3 and I’ve already dislodged Safari from my dock. The browser is quite fast (I’m guessing until all my popular add-ons and a few security updates arrive). I believe it’s worth the upgrade and I can wait a few days until the add-ons are up to speed. Usability Improvement on the Button Layout The most noticeable change when you launch FF3 is the larger back button in the Toolbar. Kudos to the interface team on this change. Typical layouts of menu systems in applications set importance by position,