Verify Your Email Marketing Lists Online: Why, How, and Where

How to evaluate and find the best email verification services on the web. Here’s a detailed list of providers as well as a tool where you can test an email address right in the article.

Google Analytics: Don’t Record a Subdomain Click as a Bounce

Many of our clients are Software as a Service providers and have both a website and an application site. We advise the two often be kept separate since you want the ease and flexibility of a content management system for your site, but don’t want to be restrained by version control, security and other issues with your application. However, that brings challenges when it comes to Google Analytics when you’re running two separate accounts –

Bounce Rate Definition and Improvement

It’s interesting that within online marketing, there are two types of bounce rates – email bounce rates and web bounce rates. An email bounce means that the email never made it to the destination and is bounced back to the sender. A web site bounce is someone who landed on the page but doesn’t navigate any further – they leave. Google’s Bounce Rate Definition Bounce rate is the percentage of single-page visits or visits in