Verify Your Email Marketing Lists Online: Why, How, and Where

How to evaluate and find the best email verification services on the web. Here’s a detailed list of providers as well as a tool where you can test an email address right in the article.

Google Analytics: Don’t Record a Subdomain Click as a Bounce

Many of our clients are Software as a Service providers and have both a website and an application site. We advise the two often be kept separate since you want the ease and flexibility of a content management system for your site, but don’t want to be restrained by version control, security and other issues with your application. However, that brings challenges when it comes to Google Analytics when you’re running two separate accounts –

Bounce Rate Definition and Improvement

It’s interesting that within online marketing, there are two types of bounce rates – email bounce rates and web bounce rates. An email bounce means that the email never made it to the destination and is bounced back to the sender. A web site bounce is someone who landed on the page but doesn’t navigate any further – they leave. Google’s Bounce Rate Definition Bounce rate is the percentage of single-page visits or visits in

Video: Content versus Backlinks

A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn’t optimized. It’s because optimizing the content is only half the battle, it’s getting the attention of other sites that really pushes your site up the Search Results. The search engine’s job is to provide relevant results. If a lot of other well-respected sites point to you

Firefox 3 Review, Robots, Add-ons and Tweaks

It’s the second day with Mozilla Firefox 3 and I’ve already dislodged Safari from my dock. The browser is quite fast (I’m guessing until all my popular add-ons and a few security updates arrive). I believe it’s worth the upgrade and I can wait a few days until the add-ons are up to speed. Usability Improvement on the Button Layout The most noticeable change when you launch FF3 is the larger back button in the