Box
- Marketing Tools
Wrike: Deliver Marketing Campaigns With Effortless Collaboration, File Versioning, Calendars, and Resource Management
I’m not sure what we’d be able to do without a collaboration platform for our campaign planning and execution. As we work on ad campaigns, articles, infographics, emails, white papers, and even podcasts, our process moves from researchers, to writers, to designers, to editors, and our clients. That’s too many people involved to be passing files back and forth between…
- Content Marketing
7 Ways the Right DAM Can Optimize Your Brand Performance
When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content. Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all…
- Advertising Technology
Rights Cloud: Automate Content Rights Clearance in Real-Time
Earlier this year, it’s alleged that Chipotle took a photo of a Sacramento patron without their permission and then distributed it throughout their marketing collateral. The pending suit is for all of the company’s profits over a 9-year period… $2.2 billion. It’s a situation that could have been avoided using technology that incorporated a process ensuring a release was signed…
- Content Marketing
Grow: Build The Ultimate Internet Marketing Dashboard
We’re big fans of visual performance indicators. Currently, we automate monthly executive reports to our clients and, within our office, we have a large screen that displays a real-time dashboard of all our clients’ internet marketing key performance indicators. It’s been a great tool – always letting us know which clients are getting superior results and which ones have an…
- Marketing & Sales Videos
ProofHQ: Online Proofing and Workflow Automation
ProofHQ is a SaaS-based online proofing software that streamlines the review and approval of content and creative assets so that marketing projects are completed faster and with less effort. It replaces email and hard copy processes, giving review teams tools to collaboratively review creative content, and marketing project managers tools to track reviews in progress. ProofHQ can be used across…
- Email Marketing & Email Marketing Automation
Converge: Integrated Cloud CRM for SMB
Customer Relationship Management systems are one of those necessary evils… unless they’re developed well. If it’s a difficult system, it requires the company to inconvenience its employees, it requires too much time and energy, and doesn’t provide you with actionable advice. Newer CRM systems are now emerging that are closely tailoring them to the internal processes that sales and marketing…
- CRM and Data Platforms
Zapier: Workflow Automation for Business
I never realized that I’d have to wait six years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes was launched in 2007 with some connectors for manipulating and connecting systems. Still, it lacked integration with many web services and APIs that were exploding across the web. Zapier is nailing it……
