If you’re an avid reader of Martech Zone, you know that I have mixed feelings on influencer marketing. My view of influencer marketing isn’t that it doesn’t work… it’s that it needs to be implemented and tracked well. There are a few reasons why: Purchase Behavior – Influencers may build brand awareness, but not necessarily convince a visitor to actually make a purchase. That’s a tough predicament… where the influencer may not be properly compensated
When running a contest or giveaway, entry forms can scare potential participants away. A hashtag contest removes those barriers to entry. Your participants need only use your hashtag, and their entry will be collected in an eye-catching display. ShortStack hashtag contests allow you to collect hashtag entries from Instagram and Twitter while boosting your engagement with fans. Collect User-Generated Content and Recruit Brand Ambassadors A hashtag contest is the simplest way to gather user-generated content
The marketplace’s a tough experience, not just for the big brands but also for the average. Whether you own a huge business, a small local store, or an internet platform, your chances of climbing the niche ladder are slim unless you take good care of your customers. When you are preoccupied with your prospects’ and customers’ happiness, they’ll quickly answer back. They’ll offer you great benefits which are mostly comprised of trust, customer reviews, and
Brands today are spending $36 billion on social channels to engage and acquire new millennial consumers using Influencer-style campaigns with celebrity names. However; engagement and conversions are low because millennial women trust and engage more with friends’ recommendations exclusively when choosing between one product or service and another. Heartbeat is a platform for millennial women to promote brands within their personal social accounts and communities. Heartbeat recently released its Discover Feed, offering a seamless way
Social media influencers: that’s a real thing? Since social media became the preferred method for communicating for many people back in 2004, many of us can’t imagine our lives without it. One thing that social media has definitely changed for the better is that it has democratized who gets to be famous, or at least well-known. Up until recently, we had to rely on movies, magazines, and television shows to tell us who was famous.