Here Are 6 Ways That Mobile Apps Help in Business Growth

As mobile native frameworks decrease development time and drive down development costs, mobile applications are becoming a must-have for many companies to drive innovation. Building your own mobile application isn’t at all costly and unwieldy as it was just a couple of years ago. Fueling the industry are app development companies with different specialty center and certifications,  all aggressive in building business applications that can positively impact every aspect of your business. How Mobile Apps

Content Marketing: Forget What You Heard Until Now and Start Generating Leads by Following this Guide

Are you finding it difficult to generate leads? If your answer is yes, then you are not alone. Hubspot reported that 63% of marketers say generating traffic and leads is their top challenge. But you’re probably wondering: How do I generate leads for my business? Well, today I’m going to show you how to use content marketing to generate leads for your business. Content marketing is an effective strategy you can use to generate leads

7 Reasons Why You Should Have a Video Marketing Strategy

An effective video strategy has been proven to help you boost online business, whether through better engagement rates on your social media channels, higher conversion rates in your e-commerce store, increasing brand awareness through online videos ads, or attracting passersby to your business location. Marketers have shied away from video since it’s has been complicated, expensive and time-consuming. But the fact is you don’t have to spend thousands of dollars per video, shoot and edit it

Big Brands have a Problem, Pear Has a Solution

Whether it’s beer, food or service, more and more people are finding the quality products and services they need locally. With food alone, it’s estimated that big brands have lost over $18 billion in sales to local farms and restaurants. Aside from quality issues, consumers also want to feel like the dollars they are spending are making a bigger difference in their communities. Purpose-driven marketing and social brands are becoming common place as 80% of

Why Infographics are an Absolute Must in Content Marketing

Last year was an banner year for our agency’s infographic program. I don’t think there’s a week going by that we don’t have a handful in production for our clients. Every time we see a lull in our client’s performance, we begin researching topics for their next infographic. (Contact us for a quote!) Many times we combine those strategies with whitepapers, interactive microsites and other promotional campaigns – but there’s no doubt that leveraging and

The Benefits of A Great Content Marketing Strategy

Why do we need content marketing? This is the question that so many people in this industry don’t answer well. Companies must have a robust content strategy because the majority of the purchase-decision making process has shifted, thanks to online media, before the prospect ever reaches for the phone, the mouse, or the front door to our businesses. In order for us to influence the purchase decision, it’s imperative that we ensure our brand is