Reading Time: 3minutes Whenever I talk about brand loyalty, I often share my own story when purchasing my cars. For over a decade, I was loyal to Ford. I loved the style, the quality, the durability, and the resale value of every car and truck I purchased from Ford. But that all changed about a decade ago when my car got a recall. Whenever the temperatures dropped below freezing and the humidity was high, my car doors would
Reading Time: < 1minute As with much marketing and sales, connecting the dots is sometimes difficult between the activity consumers take and the actual point of purchase. No doubt, though, that there is a correlation between social activity and purchase behavior. CMOs are beginning to acquire research that there is causation as well… exciting stuff! This infographic from SocialAnnex, a social media marketing platform for ecommerce, provides some key findings. Useful customer information, be it leads, demographics, sentiment, consumer
Reading Time: < 1minute Trust and authority… they’re the only two words that are central to a content marketing strategy, in my opinion. As businesses and consumers look online to research your products and services, they have probably already made a decision to purchase. The question is whether or not they’re going to purchase from you. Content marketing is the opportunity for you to establish that trust and authority online. Wrapping both resources and a process around your content
Reading Time: 3minutes This may be a bit of a geeky, techy, post but I just had to share it with you. One of the objectives of Martech Zone is providing folks with information on technology as well as marketing – so you’ll see some cool posts on technology in the mix from time to time. If this post begins to read like Klingon, just pass it on to your CIO. I’m sure he will be impressed! This
