Brand Promotion
Martech Zone articles tagged brand promotion:
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Ecommerce and Retail
Douglas KarrDec 27, 2023
Billo: Boost Your E-Commerce Conversion Rates with Targeted User-Generated Videos
User-generated videos are social proof that builds consumer trust in your product or brand. Trust is a critical aspect of driving a visitor into a customer. Consumers who viewed user-generated videos had a 161% higher conversion rate than those who didn’t. Yotpo Data Labs The challenge of acquiring genuine, user-generated videos (UGC) for product promotion is significant. Traditional advertising methods often fall short in…
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Marketing Infographics
Douglas KarrMar 31, 2016
6 Advantages of Twitter for Promoting Your Brand
There are a lot of social media and technology pundits out there talking about the demise of Twitter. I’ll be honest that, despite the business rumblings, I still find incredible value in the platform. If someone from Twitter is reading this, here’s what I would do immediately to improve business results: Make users pay for automated tweets. Oh – I…