How to Use Video for Marketing Your Small Real Estate Business

Reading Time: 5 minutes Do you know the importance of video marketing for the online presence of your real estate business? No matter you’re a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in real estate marketing is so fierce that you can’t easily boost your small business. Fortunately, digital marketing has provided businesses of all sizes with many useful features to increase their brand awareness. Video marketing is

4 Ways Machine Learning Is Enhancing Social Media Marketing

Reading Time: 5 minutes With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue, engagement, and awareness, but simply being on social media does not mean making use of

How to Choose the Best Channels for Your Customer Support Strategy

Reading Time: 8 minutes With the advent of business ratings, online reviews, and social media, your company’s customer support efforts are now integral to your brand’s reputation and your customer experience online. Quite frankly, it doesn’t matter how great your marketing efforts are if your support and experience are lacking. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos Are your customers and your

Why Your Company Should Be Implementing Live Chat

Reading Time: 2 minutes We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. Calling, navigating phone trees, waiting on hold, and then explaining

Are Programmatic Advertising Buys Killing Your Reputation?

Reading Time: 4 minutes Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance sponsorships and advertisements carefully. One area that we wanted to improve monetization was in our