Brand Reputation
Articles Tagged brand reputation:
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Content Marketing
What is a Brand?
If I were to admit one thing after decades in marketing, it was honestly that I vastly underestimated the impact of a brand across marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more difficult than I ever…
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Sales and Marketing Training
Goodhart’s Law: When Marketing Is Not About “Making Money”
If two words in this industry make me groan and walk away, it’s the phrase making money. Marketing technology has advanced extraordinarily, giving brands unprecedented tools to target, engage, and convert customers more efficiently than ever. AI-driven analytics, hyper-personalized messaging, and automated customer journeys can guide prospects seamlessly from awareness to purchase with remarkable precision. But as marketing becomes more effective…
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Public Relations
What Does A Public Relations Strategy Look Like in 2025?
The term public relations (PR) has its origins in the early 20th century. It evolved as a response to the need for organizations, businesses, and individuals to manage and improve their relationships with the public, including customers, stakeholders, and the broader community. The development of PR as a profession and a concept can be attributed to several key figures and…
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Analytics & Testing
Brand24: AI-Powered Social Listening to Protect and Grow Your Business
Brands live or die by their online reputation. For better or worse, a single post, review, or forum mention can drive millions of impressions. However, with billions of online conversations happening daily, how can businesses sift through the noise and focus on what truly matters? That’s where social listening with advanced AI tools provides clarity amidst the chaos. AI has…
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Content Marketing
Cyberchimps Responsive Theme: A Fast and User-Friendly Mobile-First WordPress Theme
Having a WordPress website that looks great on all devices is more critical than ever. A poorly designed website can lead to a frustrating user experience, causing visitors to leave and potentially harming your brand’s reputation. Creating a beautiful and functional website can be a daunting task, especially for those without extensive technical expertise. CyberChimps Responsive Theme CyberChimps Responsive Theme…
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Sales and Marketing Training
The Top 10 Marketing Buzzwords in 2024
Utilizing marketing buzzwords in your advertising and content can have positive and negative aspects. Here are some potential advantages and disadvantages: Why You Should Use Marketing Buzzwords Attention-Grabbing: Buzzwords are often catchy and can capture the attention of your target audience. They can create curiosity and make your content stand out in a crowded market. Trendy Appeal: Buzzwords are usually…
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Analytics & Testing
Onclusive Social: Unleash Data-Driven Insights with AI-Driven Social Listening and Market Intelligence
Staying informed on consumer trends, brand reputation, and competitive shifts is critical. Companies need a tool beyond basic data collection to offer deep, actionable insights in real-time. Traditional market research can be slow and cumbersome, disadvantaging businesses. This is where Onclusive Social steps in. Onclusive Social (formally Digimind) Onclusive Social is a leading, AI-driven intelligence platform designed to help businesses…
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Content Marketing
The Psychology Behind Irresistible Content: Harness These Two Triggers for Maximum Impact
Did you notice what just happened? You’re here because the title of this piece was crafted in a specific way. This isn’t just about blog posts or articles; it’s a key strategy employed across various content types, from social media posts to video titles, podcast episodes, and even email subject lines. Popular platforms like Upworthy and Buzzfeed have attracted millions…
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Sales and Marketing Training
15 Ways Outbound Marketing Strategies Fail: Identifying and Addressing Critical Weaknesses
Many organizations still rely heavily on outbound marketing strategies to reach potential customers. However, despite significant investments in these tactics, some businesses find their efforts falling short. This article will explore the concept of outbound marketing, outline a comprehensive strategy, and identify critical points where organizations often lose traction and momentum in their outbound marketing efforts. What is Outbound Marketing?…
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Analytics & Testing
Utilizing SWOT Analysis and Market Research to Forge Ahead in the Competitive Tech Sector
A deep understanding of the competitive landscape is beneficial and crucial for any company aspiring to lead in the technology sector. This detailed exploration sheds light on how leading tech firms leverage competitor product analysis, frameworks, and market research to bolster their market positions and navigate the complexities of technological evolution. Competitor Product Analysis The journey begins with thoroughly evaluating…