Behavioral Advertising vs. Contextual Advertising: What’s the Difference?

Digital advertising sometimes gets a bad rap for the expense involved, but there is no denying that, when done correctly, it can bring about powerful results. The thing is digital advertising enables a far wider reach than any form of organic marketing, which is why marketers are so willing to spend on it. The success of digital ads, naturally, depends on how well they are aligned with the needs and wants of the target audience.

SaaS Companies Excel at Customer Success. You Can Too… And Here’s How

Software isn’t just a purchase; it’s a relationship. As it evolves and updates to meet new technology demands, the relationship grows between software providers and the end-user—the customer—as the perpetual buying cycle continues. Software-as-a-service (SaaS) providers often excel in customer service in order to survive because they’re engaged in a perpetual buying cycle in more ways than one.  Good customer service helps ensure customer satisfaction, fosters growth through social media and word-of-mouth referrals, and gives

How to Use Video for Marketing Your Small Real Estate Business

Do you know the importance of video marketing for the online presence of your real estate business? No matter you’re a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in real estate marketing is so fierce that you can’t easily boost your small business. Fortunately, digital marketing has provided businesses of all sizes with many useful features to increase their brand awareness. Video marketing is

4 Ways Machine Learning Is Enhancing Social Media Marketing

With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue, engagement, and awareness, but simply being on social media does not mean making use of

How to Choose the Best Channels for Your Customer Support Strategy

With the advent of business ratings, online reviews, and social media, your company’s customer support efforts are now integral to your brand’s reputation and your customer experience online. Quite frankly, it doesn’t matter how great your marketing efforts are if your support and experience are lacking. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos Are your customers and your