Brand Resentment

Martech Zone articles tagged brand resentment:

  • Email Marketing & Automationresentment

    Tips to Avoid Brand Resentment with your Email Strategy

    We recently published an infographic on survey burnout where customers are becoming resistent to constantly getting bombarded with surveys. On the heels of this is a great analysis provided by Emailvision on how bombarding customers can actually result in brand resentment. The YouGov and Emailvision research asked consumers for their opinions on marketing correspondence, and sheds light on the missteps…

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