7 Ways Technology Could Destroy Your Brand

This week, I was on site doing a digital marketing workshop for a global brand. The workshop was and facilitated by me and co-developed in part with Butler University and the amazing educator that’s full-time within the organization. When we arrived at the Martech Stack section of the platform to educate employees on the technology resources within the organization, I was struck at the combination of platforms. It didn’t appear like your normal Martech Stack

Building a Storybrand: The 7 Prospect Desires Your Business Depends On

Aproximately a month ago, I got to participate in a marketing ideation meeting for a client. It was fantastic, working with a consultancy known for developing roadmaps for high tech companies. As the roadmaps were developed, I was impressed with the unique and differentiated paths the team came up with. However, I was also a determined to keep the team focused on the target market. Innovation is a critical strategy in many industries today, but

Social Media Advertising Growth and Its Impact on Digital Marketing

Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG Advertising, provides some of the key factors driving and influencing the shift toward social media advertising. When social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. However, today’s marketers have had to change many

Should Brands Take a Stance on Social Issues?

This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree unfollowed and lost touch with me. I witnessed companies I was courting move away from working

The 12 Brand Archetypes: Which One Are You?

We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections are relationships. If you aren’t clear about who you are, no one is going to be interested in you. It’s critical you understand who your brand is, and how you should be starting a relationship with