How To Build An Authentic Brand

The leading marketing gurus of the world express it in different ways, but all agree that the current market is ripe with theories, cases, and success stories centred on human brands. The key words within this growing market are authentic marketing and human brands. Different Generations: One Voice Philip Kotler, one of the Grand Old Men of marketing, dubs the phenomenon Marketing 3.0. In his book with the same name, he refers to marketing managers and communicators who have “the

7 Ways the Right DAM Can Optimize Your Brand Performance

When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content.  Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all the upstream processes that go into creating, reviewing, and managing those assets.  In terms of DAM

5 Tips To Increase Your Video Advertising Conversion Rates

Be it a startup or a medium business, all the entrepreneurs look forward to utilizing digital marketing strategies to expand their sales. Digital marketing includes search engine optimization, social media marketing, email marketing, etc.  Gaining potential customers and having maximum customer visits per day depends on how you market your products and how they are being advertised. The publicity of your products lies in the category of social media advertisement. You do different activities such

Rebranding: How Embracing Change Will Grow Your Company Brand

It goes without saying that rebranding can produce tremendous positive results for a business. And you know this is true when the very companies that specialize in creating brands are the ones first to rebrand. About 58% of agencies are rebranding as a way to boost exponential growth through the COVID pandemic. Advertising Agency Trade Association We at Lemon.io have experienced firsthand how much rebranding and consistent brand representation can put you ahead of your competition. However,

5 Ways That Social Listening Builds The Brand Awareness You Really Want

Businesses should now be more aware than ever that simply monitoring social media while trying to improve a brand’s recognition is not enough anymore.  You also have to keep an ear to the ground for what your customers really want (and don’t want), as well as keep abreast of the latest industry trends and competition.  Enter social listening. Unlike mere monitoring, which looks at mentions and engagement rates, social listening zeroes in on the sentiment