Will Your Branded Content Idea Work? 5 Ways to Know

Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come up with 5 questions you can ask yourself and your team to see if your brilliant ideas will translate from the meeting room to your target audience and ultimately, success for your brand. The first thing

Ghosts of Marketing Past, Present and Future

Each year I struggle with whether or not to write a predictions post or promote someone else’s. Kapost has put together this infographic – The Ghosts of Marketing Past, Present & Future: The goal of our infographic was to take a snapshot of the past, the present, and not-too-distant future of marketing. We hope you like it. Predictions concern me because they may set an expectation that simply won’t come to fruition. I believe the