Branding Strategy

Martech Zone articles tagged branding strategy:

  • Sales and Marketing TrainingWhat does a digital marketer do? A day in the life of infographic

    What Does A Digital Marketer Do?

    Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message is disseminated effectively and resonates with its target audience. This necessitates strategic planning, execution, and constant monitoring. In digital marketing,…

  • Content Marketinghow to build brand online

    How to Build Your Brand Online

    We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or conversions online. This is a solid infographic on how to build your brand online. Today, businesses must establish a powerful…

  • Content Marketing
    newsflash

    Newsflash: Strategy is Still Important

    Lately I’ve been overhearing a lot of conversations about marketing that sound more like FIRE! than Ready. Aim. Fire! I know budgets are tight and some marketers are feeling a bit desperate. But please, do yourself a favor and remember the strategy behind the tactics with which you so enthusiastically charge forward. If you haven’t for a while, I highly…

  • Social Media & Influencer MarketingDepositphotos 20400871 s

    Brand Aid: The State of Branding

    I happened across a great post this evening about the State of Branding. I don’t disagree at all with the author, Brad VanAuken, but I did want to add a few points. It’s been a couple years since I formally worked as and along side brand managers, but I want to make a key point that may be obvious but…

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