Can We Please Get Better at Marketing Ourselves?

This spoof award video is fantastic. The best humor always seems to be rooted in honesty, and award submissions are surely laughable. I’m not poo-pooing awards altogether; I believe industry recognition is imperative. It provides evidence of your authority and builds awareness to a highly relevant audience. We have an incredible public relations agency that we work with. They’ve got their hands full with us, pushing our product (this publication) as a resource, our digital marketing

5 Keys to Your Successful Personal Brand

I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand… and ultimately profit from it. This may be a topic that’s better answered by friend Dan Schawbel, a personal branding expert… so keep an eye on his blog. I’ll share my thoughts on what I’ve done over the last decade, though. Present yourself how you wish to be perceived – I