How to Write a Powerful and Effective Explainer Video Script

I’m finishing up with the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough as possible to ensure the explainer video has maximum impact. Explainer Videos Statistics On average, viewers watch 46.2 seconds of a 60-second explainer video The sweet spot for an explainer video length is 60-120

Guess What? Vertical Video Isn’t Just Mainstream, It’s More Effective

Just a few years ago I was publicly mocked by a colleague online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. He questioned my expertise and standing in the industry based on my video orientation. It was maddening for a few reasons: Videos are all about their ability to captivate and communicate the message. I don’t believe orientation has any impact

How Much Does Explainer Video Production Cost?

My agency has outsourced quite a few explainer video jobs for our clients. We’ve gotten some amazing results over the years when using them, but the prices have varied greatly. While an explainer video may seem pretty straight forward, there are quite a lot of moving parts to put together an effective explainer video: Script – a script that identifies the problem, provides a solution, differentiates the brand, and compels the viewer to take action