5 Attributes Loyal Customers Demand from Your Sales and Marketing

Brett Evans is a great local sales talent and advised me to read The Challenger Sale: Taking Control of the Customer Conversation in one of our many discussions of the overlap of sales and marketing. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies,The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors’ study found that