Broadleaf Commerce: Invest in Customization, Not Licensing

Within the marketing technology space, there was massive growth with Software as a Service and the affordability of buying what you needed out of the box. Over time, SaaS overcame the cost of building and many SaaS companies took off as they won the build versus buy budget argument. Years later, and marketers are finding themselves at another crossroad. The fact is that build continues to drop in pricing. There are several reasons why the