Brick-and-mortar

Martech Zone articles tagged brick-and-mortar:

  • Artificial IntelligenceBoosting Customer Experience With AI-Driven Hyper-Personalization

    4 Strategies to Boost Your CX Through Hyper-Focused Personalization Techniques

    Today’s shoppers are busy, cost-conscious multitaskers. If your brand can deliver a short, rewarding, and successful shopping experience through personalized interactions, it will win their attention. Consider Stitch Fix’s style profiles created from zero-party (0P) data, for example, or the New York Times’ use of first-party (1P) data to promote relevant stories to readers. Tesla can personalize everything from seat…

  • Ecommerce and RetailVirtual Shopping Assistant Examples in Ecommerce

    Virtual Shopping Assistant: The Next Big Development in ECommerce?

    Today, you walk into a brick-and-mortar retail store. No, this is not a joke, and that’s not the punchline. E-commerce continues to take bigger bites out of the retail pie, but there are still unrealized milestones for the innovations and convenience of brick-and-mortar. One of the last frontiers is the presence of the friendly, helpful shop assistant.  How can I…

  • Ecommerce and RetailWhy D2C brands are building brick-and-mortar

    Why Direct to Consumer Brands are Beginning to Build Brick and Mortar Stores

    The best way for brands to offer attractive deals to consumers is by cutting out the intermediaries. The fewer go-betweens, the less the purchasing cost for the consumers. There is no better solution to do this than connecting with the buyers through the Internet. With 2.53 billion smartphone users and millions of personal computers, and 12-24 million eCommerce stores, shoppers…

  • Ecommerce and RetailRetail Store Growth

    Don’t Underestimate The Impact of a Brick and Mortar Store

    We recently shared some examples of how Enterprise IoT (Internet of Things) may have an enormous impact of retail store sales. My son was just sharing a news story with me on retail that pointed some fairly bleak statistics regarding the opening and closing of retail stores. While the gap of closures continues to increase, it’s important to recognize that…

  • Ecommerce and RetailOmnichannel Purchase Behavior

    A Snapshot of Omnichannel Consumer Buying Behavior

    Omnichannel strategies are becoming more common to implement as marketing cloud providers offer tighter integration and measurement of strategies across the consumer’s journey. Tracking links and cookies enable a seamless experience where, regardless of the channel, the platform can recognize where the consumer is and push a marketing message that’s relevant, applicable to the channel, and guides them through to…

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