2015 B2B Content Marketing Benchmarks, Budgets and Trends

The folks at Brightcove already did a great infographic on Content Marketing. Now they’ve joined forces with the folks at Content Marketing Institute and MarketingProfs to provide this insight into B2B Content Marketing Benchmarks, Budgets and Trends. This research is incredibly important so that savvy marketers can benchmark their content marketing strategy, processes, and budgets against their peer group. Joe Pulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing. Other key

Reasons Why You Should Not Host Your Own Video

A client that is doing some incredible work on the publishing side and seeing exceptional results asked what my opinion was on them hosting their videos internally. They felt they could better control the quality of the videos and improve their search optimization. The short answer was no. It’s not because I don’t believe they would be great at it, it’s because they are underestimating all of the incredible challenges of hosted video that have

Kapost: Content Collaboration, Production, Distribution, and Analysis

For enterprise content marketers, Kapost provides a platform that assists your team in collaborating and producing content, workflows and distribution of that content, and analysis of the consumption of the content. For regulated industries, Kapost is also helpful in providing an audit trail on content edits and approvals. Here’s an overview: Kapost manages each step of the process in a single platform: Strategy – Kapost provides a persona framework where you define each stage in

Brightcove: The Leading Online Video Platform

More than 6,100 media companies and marketers rely on Brightcove Video Cloud to publish and distribute online video to websites, social networks, smartphones and tablets. An online video platform enables content owners to navigate this complexity and easily upload, manage and deliver online video for viewing across desktops, mobile and connected devices. Video platforms share the common goal of automating and simplifying the functions and steps required for achieving success with online video. Brightcove offers