Reading Time: 7 minutes How to evaluate and find the best email verification services on the web. Here’s a detailed list of providers as well as a tool where you can test an email address right in the article.
Reading Time: 3 minutes Email marketing has been a popular means for marketers to reach potential clients since the medium’s widespread adoption in the 1990s. Even with the creation of newer techniques like social media, influencer, and content marketing, email is still considered the most effective according to survey of 1,800 marketers conducted by Smart Insights and GetResponse. However, that doesn’t mean that email marketing best practices haven’t evolved with new technology. Thanks to social media there are now
Reading Time: < 1 minute As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues. For over a decade, tens of thousands of administrators in over 20 countries across the world have trusted Validity to regain integrity with their CRM
Reading Time: 2 minutes Some companies simply don’t have the resources to keep contact information up to date. As a result, pushing out a newsletter or campaign can result in frustration or even getting blacklisted by voice and email services. Commercial email servers achieved average delivery rates of 88%. When your list is older, it’s even lower. Typically, email service providers charge for every email sent… not every email that actually makes it to the inbox. As a result,
Reading Time: < 1 minute Today’s business environment is tough and unforgiving. And it is getting more so. At least half of the visionary companies extolled in Jim Collins’ classic book Built to Last have slipped in performance and reputation in the decade since it was first published. One of the contributing factors I have observed is that few of the tough problems we face today are one dimensional – what appears to be a technology problem is seldom that