Deliverability, , Marketing Tools

Verify Your Email Marketing Lists Online: Why, How, and Where

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. It’s not as simple as double opt-in in the industry. Sites like ours work with partners on shared campaigns

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Customer Relationship Management, Data, Deliverability, , Marketing Tools

Validity: Data Integrity Tools for Your CRM Administration

As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues.  For over a decade, tens of thousands of administrators in over 20 countries across the world have trusted Validity to regain integrity with their CRM data. The Validity platform includes: Validity DemandTools – No organization is immune to dealing with challenges of keeping their database

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How to Create Better Email Marketing Lists Using Social Media

Email marketing has been a popular means for marketers to reach potential clients since the medium’s widespread adoption in the 1990s. Even with the creation newer techniques like social media, influencer and content marketing, email is still considered the most effective according to a 2015 survey of 1,800 marketers conducted by Smart Insights and GetResponse. However, that doesn’t mean that email marketing best practices haven’t evolved with new technology. Thanks to social media there are now ways you can significantly improve the quality of your email marketing list beyond just a website opt-in form and

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BriteVerify Email and Business Verification

Some companies simply don’t have the resources to keep contact information up to date. As a result, pushing out a newsletter or campaign can result in frustration or even getting blacklisted by voice and email services. Commercial email servers achieved average delivery rates of 88%. When your list is older, it’s even lower. Typically, email service providers charge for every email sent… not every email that actually makes it to the inbox. As a result, most companies are paying for emails that never actually make it to their destination. (See: Why and How to Verify

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Search Marketing

Technology: Easy Target, Not Always the Solution

Today’s business environment is tough and unforgiving. And it is getting more so. At least half of the visionary companies extolled in Jim Collins’ classic book Built to Last have slipped in performance and reputation in the decade since it was first published. One of the contributing factors I have observed is that few of the tough problems we face today are one dimensional – what appears to be a technology problem is seldom that simple. Your problem may manifest itself in the technology arena, but most often I find that there are people and

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