Where are Retailers Spending Their Advertising Dollars?

It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter of sophistication. Advertising on television, for instance, is growing in its ability to target viewers based on region, behavior, and timing. A performance mindset pervades

Television’s Dynamic Evolution Continues

As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results. In a recent MarketShare study that analyzed advertising performance across industry and media outlets like

CrowdTwist: Incentivize, Recognize and Reward Loyalty

CrowdTwist offers a white label platform, advanced analytics and complete suite of management and reporting tools to integrate, launch, manage, and maximize your brand-building efforts. We recently had a great interview with Irving Fain on Edge of the Web Radio and it gave us insight into a company that’s truly impacting enterprise cross-channel marketing and rewards. CrowdTwist X Factor Campaign If you wish to see how a well co-ordinated, national campaign is executed, look no