ExactTarget Marketing Cloud Launches Social Studio

Social media spending in the US is expected to grow from $4.8B in 2013 to $12.6B in 2018 according to Forrester, and 58% of marketers say they plan increase social marketing budget, according to ExactTarget Marketing Cloud’s 2014 State of Marketing report. Marketers need to scale social content marketing, engagement, publishing and analytics between employees and teams. Radian6 Buddy Media Social Studio allows companies to get closer to their customers and collaborate internally through: Workspaces

25 Awesome Social Media Tools

It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely. When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics

2013 B2B Content Marketing Trends

This is a great infographic from Salesforce on the current trends in Content Marketing, the resources and challenges associated with – as well as the benefits. It is kind of funny that they left Infographics out of the types of content, though! Learn more about content marketing best practices with Salesforce’s free ebook, How to Craft a Successful Social Media Content Marketing Plan. While the concept of a brand creating content to help customers is

Buddy Media and the Salesforce Marketing Cloud

When it comes to social media marketing, interactive content that catches the target audiences’ imagination is the game changer. Buddy Media’s social marketing suite offers a secure and scalable architecture that allow brand marketers to create and manage such content. With the combination of Buddy Media and Radian6, salesforce.com will have the most powerful marketing cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing programs. Ultimately, we believe