Martech Zone articles tagged buffer:

  • Social Media & Influencer MarketingSocial Media Management Tools

    Why Should Your Company Invest In A Social Media Management Tool?

    Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms. 87% of marketers reported using social media management tools to manage their social media presence. Social Media Examiner Social media management and social media marketing are related but distinct concepts. Social media management refers to the process of…

  • CRM and Data PlatformsZapier No-Code, Code-Less Workflow Automation Platform

    Zapier: Your Code-Free Workflow Automation for Business

    Efficiency isn’t just an advantage; it’s a necessity. Businesses of all sizes constantly seek ways to streamline operations, integrate applications seamlessly, maximize productivity, and reduce downstream errors. Zapier, the online automation tool, is the solution that makes it all possible. Let’s explore what Zapier is, how it works, and why it’s a great alternative to writing code for API integrations.…

  • Social Media & Influencer MarketingSocial Media Tactics To Increase Shares and Conversions

    10 Social Media Tactics that Boost Shares and Conversions

    Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough.…

  • Analytics & TestingAgorapulse Social Media Management

    Agorapulse: Your Simple, Unified Inbox For Social Media Management

    Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for…

  • Marketing InfographicsCase Studies for Instagram Stories

    Here’s a Great List of Instagram Story Examples and Case Studies

    We’ve shared a previous article, Everything You Need to Know About Instagram Stories, but how are brands utilizing them to drive marketing and sales? According to #Instagram, 1 in 3 of the most viewed Stories are from businesses Instagram Story Statistics: 300 million users actively use stories on a daily basis on Instagram.Over 50% of businesses on Instagram made an…

  • Marketing InfographicsSmall Business Facebook Advertising Guide

    A Guide for Small Businesses to Advertise on Facebook

    The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a…

  • Content MarketingContent Marketing

    5 Awesome Tools for Content Marketing Minimalists

    I consider myself a minimalist in content marketing. I don’t like complicated calendars, schedulers and planning tools—to me, they make the process more complicated than it needs to be. Not to mention, they make content marketers rigid. If you’re using a 6-month content calendar planning tool—that your company is paying for—you feel obligated to stick to every detail of that…

  • Marketing Infographicslinkedin follow button

    Here are 33 LinkedIn Tips for you to Tweet!

    There aren’t too many days that I’m not reading an update from LinkedIn, connecting with someone on LinkedIn, participating in a group on LinkedIn, or promoting our content and business on LinkedIn. LinkedIn is a lifeline for my business – and I’m happy with the upgrade I made to a premium account earlier this year. Here are some fantastic tips…

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