Should You Build or Buy Your Next Marketing Platform?

Recently, I wrote an article advising companies not to host their own video. There was some pushback on it from some techies that understood the ins and outs of video hosting. They had some good points, but video requires an audience, and many of the hosted platforms provide just that. So the combination of the cost of bandwidth, the complexity of screen size, and connectivity, in addition to the audience availability were my primary reasons.