Recognition is Given to You, Authority is Taken by You

This week, I had an amazing conversation with a young colleague in the marketing industry. The person was frustrated. They were an expert in the industry with years of incredible results. However, they were often overlooked when it came to opportunities for speaking, advice, or attention from leaders. At 40 years old, my authority came much later than many of the recognized leaders within the marketing landscape. The reason is relatively simple – I was a

Building Authority for Search

I’ve been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with Martech have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it was something you could control. That’s true to an extent, but it can only take you as far as the volume of searches for a given topic. I found that once we reached the highest