10 Tips for a Winning Gamification Strategy

People fascinate me. Give them a fantastic marketing message with a discount and they’ll walk away… but allow them the opportunity to win a badge on their profile page and they’ll fight for it. I amuse myself as I find myself distraught after losing a mayorship on Foursquare – it’s ridiculous. That’s just what gamification depends on. Why Does Gamification Work? Gamification works to satisfy some of the most fundamental human desires: recognition and reward,

The Human Side of Gamification

Organizations that engage customers and employees see a 240% improvement in performance related outcomes. Increased productivity, increased retention, increased collaboration, increased brand preference, increased time on site and increased social sharing. The availability of big data combined with the benefits of gamification are leading to huge advancements in this industry. According to Gartner: By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc. By 2014,