Business Intelligence

Martech Zone articles tagged business intelligence:

  • Marketing ToolsOsum: AI Market Research Platform

    Osum: Enhance Your Business Strategy with Advanced AI Market Research Solutions

    The significance of timely and insightful market research cannot be overstated. Traditional methods, often labor-intensive and outdated, can lead to lost opportunities and misguided decisions. Osum, a cutting-edge AI-driven platform, emerges as a solution, redefining how market research is conducted and utilized for strategic decision-making. Osum AI-Driven Market Research Osum offers a suite of tools designed to streamline and enhance…

  • Search MarketingUpCity B2B Service Provider Directory

    UpCity: A Trusted B2B Service Provider Directory

    Building a strong online presence and establishing credibility is crucial for B2B service providers. One platform that stands out as a valuable resource for service providers is UpCity. With its mission to connect businesses with trusted service providers, UpCity offers a range of benefits that can help B2B service providers thrive in their respective industries. B2B service companies that should…

  • Artificial Intelligence
    What is Big Data? The 5 V's and technologies

    What is Big Data? What Are The 5 V’s? Technologies, Advancements, and Statistics

    The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Big Data not only provides the information necessary for analyzing and improving business results, but it also provides the necessary fuel for AI algorithms to learn and make predictions or decisions. In…

  • Sales EnablementSales Technology

    Sales Technology: Past, Present, and Future

    While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It’s why we are constantly introducing and discussing sales as part of the overall strategy when it comes to an organization’s digital transformation. It’s important to…

  • Analytics & TestingWhat is analytics? A list of marketing analytics technologies

    What is Analytics? A List of Marketing Analytics Technologies

    Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at its most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. Definition of Marketing Analytics Marketing analytics comprises…

  • Analytics & TestingTop Disruptive Martech Trends

    MarTech Trends That Are Driving Digital Transformation

    Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn’t going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the market. Most marketers use more than five tools on a given day, and more than 20 overall in the execution…

  • Analytics & TestingMastering Freemium Conversion Using Product Analytics

    Mastering Freemium Conversion Means Getting Serious About Product Analytics

    Whether you’re talking Rollercoaster Tycoon or Dropbox, freemium offerings continue to be a common way to attract new users to consumer and enterprise software products alike. Once onboarded to the free platform, some users will eventually convert to paid plans, while many more will stay in the free tier, content with whichever features they can access. Research on the topics of freemium conversion and…

  • CRM and Data PlatformsCollect, Transform, and Feed Your Marketing Data with Funnel

    Funnel: Collect, Transform, and Feed Marketing Data

    As more and more tools are in your sales and marketing stack, producing centralized reports can be quite a chore. Most marketers I know spend a lot of time collecting and transforming data and then manually producing the reports they need to report on campaigns and other marketing metrics. Funnel: Integrations With Over 500 Data Sources Funnel takes messy, siloed…

  • Artificial - Sales Artificial Intelligence Unlock the Power of Artificial Intelligence for Your Sales, Marketing, and Customer Success Teams

    While artificial intelligence continues to raise alarms with many, I personally believe it will unleash incredible opportunities for sales and marketing teams. Today, much of a marketer’s time is spent implementing technology solutions, moving data, testing, and analyzing the results of their marketing initiatives in preparation for the next campaign. The promise of ai is that systems can learn from…

  • Analytics & Testing
    marketing technology investments.png

    What Technologies are C-Level Marketers Investing In?

    Black Ink performed a C-level 2016 Marketing Study, surveying marketers from the top 2000 largest companies in the United States by annualized revenue with a collective marketing budget of $5 billion dollars in labor and costs. Key Learnings from Black Ink’s Study Marketers’ priorities are to further advance brand relevancy and customer-centricity that will require dramatic improvement for Marketing Technology…

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