People.ai: Unlock the Power of Artificial Intelligence for Your Sales, Marketing, and Customer Success Teams

While artificial intelligence continues to raise alarms with many, I personally believe it will unleash incredible opportunities for sales and marketing teams. Today, much of a marketers time is spent implementing technology solutions, moving data, testing, and analyzing the results of their marketing initiatives in preparation for the next campaign. The promise of ai is that systems can learn from our actions, so technology can optimize itself, data can be moved more effectively, tests can

What is Big Data? What Are the Benefits of Big Data?

The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Let’s get some insight into Big Data, what it is, and why we should use it. Big Data is a Great Band It’s not what we’re talking about here, but you might as well listen to a great song while you’re reading about Big Data. I’m not

What Technologies are C-Level Marketers Investing In?

Black Ink performed a C-level 2016 Marketing Study, surveying marketers from the top 2000 largest companies in the United States by annualized revenue with a collective marketing budget of $5 billion dollars in labor and costs. Key Learnings from Black Ink’s Study Marketers’ priorities are to further advance brand relevancy and customer-centricity that will require dramatic improvement for Marketing Technology infrastructure and omni-channel capabilities. Access to advanced analytics to make smarter decisions” is the single