Artificial Intelligence, Customer Relationship Management, Marketing & Sales Videos, Sales Enablement

People.ai: Unlock the Power of Artificial Intelligence for Your Sales, Marketing, and Customer Success Teams

While artificial intelligence continues to raise alarms with many, I personally believe it will unleash incredible opportunities for sales and marketing teams. Today, much of a marketers time is spent implementing technology solutions, moving data, testing, and analyzing the results of their marketing initiatives in preparation for the next campaign. The promise of ai is that systems can learn from our actions, so technology can optimize itself, data can be moved more effectively, tests can be automatically implemented and results will modify the technology. AI doesn’t replace talent, it will enable our creativity, getting us

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Big Data, Blockchain, Customer Relationship Management, Data, Marketing Infographics, Sales Enablement, Search Marketing, , Technology

What is Big Data? What Are the Benefits of Big Data?

The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Let’s get some insight into Big Data, what it is, and why we should use it. Big Data is a Great Band It’s not what we’re talking about here, but you might as well listen to a great song while you’re reading about Big Data. I’m not including the music video… it’s not really safe for work. PS: I wonder if they chose the name to take

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Analytics & Testing, Customer Relationship Management, Marketing Automation

What Technologies are C-Level Marketers Investing In?

Black Ink performed a C-level 2016 Marketing Study, surveying marketers from the top 2000 largest companies in the United States by annualized revenue with a collective marketing budget of $5 billion dollars in labor and costs. Key Learnings from Black Ink’s Study Marketers’ priorities are to further advance brand relevancy and customer-centricity that will require dramatic improvement for Marketing Technology infrastructure and omni-channel capabilities. Access to advanced analytics to make smarter decisions” is the single greatest barrier to achieve success across the board. Inter-/Intra-department relationship building is important to future success, though it is largely

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Analytics & Testing, Data Management Platform, Marketing Infographics

What Data-Related Tools Are Marketers Using to Measure and Analyze?

One of the most shared posts we’ve ever written was on what analytics is and the types of analytics tools available to help marketers monitor their performance, analyze opportunities for improvement, and measure response and user behavior. But what tools are marketers using? According to Econsultancy’s latest survey, Marketers utilize web analytics overwhelmingly, then Excel, social analytics, mobile analytics, A/B or multivariate testing, relational databases (SQL), business intelligence platforms, tag management, attribution solutions, campaign automation, statistical packages, session monitoring, data management platforms (DMP), NoSQL databases, and demand-side platforms (DSP). Econsultancy’s Measurement and Analytics report, produced

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Analytics & Testing, Content Marketing, Customer Relationship Management, Ecommerce and Retail, Marketing & Sales Videos, Marketing Automation, Sales Enablement, Search Marketing,

What is Analytics? A List of Marketing Analytics Technologies

Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at it’s most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. Definition of Marketing Analytics Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance (e.g., blogging versus social media versus channel communications) using important business metrics, such as ROI, marketing attribution

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