Business Results
Martech Zone articles tagged business results:
- Search Marketing
Subdomains, SEO and Business Results
Here’s a very touchy SEO subject (which I ran into again this week): Subdomains. Many SEO consultants despise subdomains. They want everything in one neat place so they can do off-site promotion easily and focus on getting that domain more authority. If your site has multiple domains, it multiplies the work it takes. In other words, if you’re going to…
- Content Marketing
Search Engine Optimization is Not a Project
From time to time, we have prospects come to us and ask us to put together a project quote on search engine optimization. Folks, search engine optimization is not a project. It’s not an effort that you can actually finish because you’re attacking a moving target. Everything changes with search: Search engines adjust their algorithms – Google is constantly adjusting…
- Content Marketing
5 Ways to Kill Your Competition with Content
Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there… I wanted to share my answer with all of you. Of course they can compete! Great content will always rise to the top, regardless of how crowded the space is. Different techniques you can apply…
- Marketing & Sales Videos
Video: Content versus Backlinks
A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn’t optimized. It’s because optimizing the content is only half the battle, it’s getting the attention of other sites that really pushes your site up the Search Results. The search engine’s job…
- Marketing & Sales Videos
Will your Word Count Impact Visits?
Yesterday, I wrote how to calculate your Word Count using MySQL on your blog’s postings in WordPress. I wanted to analyze my posts to see if my blog was impacted by how long my posts were. Here are the results! Page Visits vs. Word Count The result? With six months of daily posts (sometimes multiple posts per day) and the…