Top Benefits of Social Media Marketing

Wishpond created this infographic that illustrates the results of Social Media Examiner’s 2013 Social Media Marketing Industry Report. In the report, you’ll find: What social platforms marketers will focus on in the future The top social media questions marketers want answered How much time marketers invest with social media activities The top benefits of social media marketing and how time invested affects results The most used social media platforms Activities social media marketers are outsourcing

Subdomains, SEO and Business Results

Here’s a very touchy SEO subject (which I ran into again this week): Subdomains. Many SEO consultants despise subdomains. They want everything in one neat place so they can do off-site promotion easily and focus on getting that domain more authority. If your site has multiple domains, it multiplies the work it takes. In other words, if you’re going to gamble… they want you gamble it on one hand. Here’s the problem… sometimes it makes

How to Get a New Website Crawled by Google Tomorrow

Recently, I’ve been launching a lot of new websites.  As AddressTwo has grown and my time has freed up, it’s created a perfect storm of new ideas and free time to execute, so I’ve bought dozens of domains and implemented micro-sites left and right.  Of course, I’m impatient, too.  I have an idea on Monday, build it on Tuesday, and I want traffic on Wednesday.  But it can take days or weeks before my new

How to get blog ideas using Google

As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to get blog ideas is to simply use Google’s new instant results feature. The way to

Search Engine Optimization is Not a Project

From time to time, we have prospects come to us and ask us to put together a project quote on search engine optimization. Folks, search engine optimization is not a project. It’s not an effort that you can actually finish because you’re attacking a moving target. Everything changes with search: Search engines adjust their algorithms – Google is constantly adjusting to keep ahead of spammers and, most recently, content farms. Understanding how to present your

5 Ways to Kill Your Competition with Content

Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there… I wanted to share my answer with all of you. Of course they can compete! Great content will always rise to the top, regardless of how crowded the space is. Different techniques you can apply are: Be fast – If you’re the first site or blog to repeatedly capture a