Business Results

Martech Zone articles tagged business results:

  • Social Media & Influencer MarketingThe Complete List of Social Media Marketing Benefits

    The Complete List of Social Media Marketing Benefits for Any Business

    Gone are the days when companies solely dictated their brand’s voice, narrative, and marketing strategies. Today, the true power lies in the hands of consumers and business customers, whose voices on social media platforms have the remarkable capacity to make or break a brand. This shift has transformed social media into a critical arena where customer validation is not just…

  • Search Marketing
    domain

    Subdomains, SEO and Business Results

    Here’s a very touchy SEO subject (which I ran into again this week): Subdomains. Many SEO consultants despise subdomains. They want everything in one neat place so they can do off-site promotion easily and focus on getting that domain more authority. If your site has multiple domains, it multiplies the work it takes. In other words, if you’re going to…

  • Content Marketingsearch1

    How to Get a New Website Crawled by Google Tomorrow

    Recently, I’ve been launching a lot of new websites.  As AddressTwo has grown and my time has freed up, it’s created a perfect storm of new ideas and free time to execute, so I’ve bought dozens of domains and implemented micro-sites left and right.  Of course, I’m impatient, too.  I have an idea on Monday, build it on Tuesday, and…

  • Content Marketingseo ants

    Search Engine Optimization is Not a Project

    From time to time, we have prospects come to us and ask us to put together a project quote on search engine optimization. Folks, search engine optimization is not a project. It’s not an effort that you can actually finish because you’re attacking a moving target. Everything changes with search: Search engines adjust their algorithms – Google is constantly adjusting…

  • Content Marketing

    5 Ways to Kill Your Competition with Content

    Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there… I wanted to share my answer with all of you. Of course they can compete! Great content will always rise to the top, regardless of how crowded the space is. Different techniques you can apply…

  • Content Marketing

    bing + twitter = real time search

    Microsoft unveiled a new feature for their bing search engine- twitter search.  It is located at bing.com/twitter and is already live.  According to Microsoft this is a major step toward a search that relies on real-time data as opposed to archived links.  The popularity of the tweeter will also have an impact on the ranking results. Google quickly followed Microsoft…

  • Content Marketing

    Increase Blog Traffic by Reviving Old Blog Posts

    Although I’m nearing 2,000 blog posts on Martech Zone, it doesn’t mean that all the hard work I’ve poured into each post is recognized. Few people realize it, but it is possible to revive old blog posts and get new traffic. This week a new product hit the market that’s incredible for reviving old blog posts. (It can also be…

  • Content Marketing

    What is your Blog’s RFM?

    At work I’ll be doing a webinar this week. The topic has been on my mind long before working for Compendium Blogware, though. In the early days of my database marketing career, I helped develop and design software that would assist marketers to index their customer base. The equation never changes, for quite some time it’s been all about recency,…

  • Marketing & Sales VideosSearch Engine Optimization SEO

    Video: Content versus Backlinks

    A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn’t optimized. It’s because optimizing the content is only half the battle, it’s getting the attention of other sites that really pushes your site up the Search Results. The search engine’s job…

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