Imagine you’re preparing to make a big purchase. Let’s say it’s a new car. Would you walk right into any dealership and talk to a sales representative? Or would you take your time and research online, weighing your options to find the perfect fit without talking to a salesperson? Most modern consumers take the latter approach. And now, so do most business-to-business (B2B) buyers when choosing the right products and services for their business needs.
TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to build up their community and drive more sales, take Duolingo’s TikTok page for example, but why don’t we see more business-to-business (B2B) marketing on TikTok? As a B2B brand, it can be easy to justify