How To Use TikTok For B2B Marketing

TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to build up their community and drive more sales, take Duolingo’s TikTok page for example, but why don’t we see more business-to-business (B2B) marketing on TikTok? As a B2B brand, it can be easy to justify