The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

While marketing leaders may have access to thousands of data points and hundreds of reports, they may not be focused on those that are most impactful to the business.

Social Media for Unsexy B2B Industries

In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for a business-to-business (B2B) com­pany, chances are you have noticed that it’s not quite as fast

LinkedIn Groups for Sales Success

LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies. Our advice has long been for sales and marketing professionals to be where the audience is… that audience can often be found on LinkedIn Groups. LinkedIn Groups provide a place for professionals in the same industry or with similar interests

2012 B2B Marketing Benchmark Report

Optify analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites to give you insight on what’s working and what’s not in the world of B2B web marketing. Below are key findings and you can download the entire 2012 Web Marketing Benchmark Report and learn key findings including: Which sources drive the most traffic to B2B sites? The most efficient lead generation sources The best-performing social media channel

B2B Lead Generation Manifesto

Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The infographic provides the relevant statistics that support content creation through blogging and writing ebooks, lead