Customer relations have come a long way since their inception. The Business2Consumer mentality has also shifted to a more UX-centric mentality instead of sheer delivery of the final product. Choosing the right customer relations management software for your business can be tricky.
Business to Consumer (B2C) companies are leveraging content marketing as a key part of their marketing strategies. This infographic illustrates the tactics, including most common objectives, favorite promotion tools, metrics and a few success cases. Marketers are increasingly using content marketing to engage consumers with compelling materials that educate, inform, entertain and guide them along their buying journey. It’s important to move beyond the buzz and look at what we marketers are doing as an
I’ve isolated many of the problems that I’ve found in businesses to can’t versus won’t. I love working with can’t. I hate working with won’t. Can’t can mean a lot of things. Can’t can be due to resources, regulations, education or authority. When you haven’t accomplished a goal because it can’t be done, you haven’t failed… something got in the way. Once you remove the roadblock, you’ll succeed. Won’t is different. Won’t leads to failure.