Why Your Corporate Videos Miss The Mark, And What To Do About It

We all know what someone means when they say “corporate video.” In theory, the term applies to any video made by a corporation. It used to be a neutral descriptor, but it’s not anymore. These days, many of us in B2B marketing say corporate video with a bit of a sneer.  That’s because corporate video is bland. Corporate video is made up of stock footage of overly attractive coworkers collaborating in a conference room. Corporate

Reasons Why You Should Not Host Your Own Video

A client that is doing some incredible work on the publishing side and seeing exceptional results asked what my opinion was on them hosting their videos internally. They felt they could better control the quality of the videos and improve their search optimization. The short answer was no. It’s not because I don’t believe they would be great at it, it’s because they are underestimating all of the incredible challenges of hosted video that have

WeVideo: Online Video Editing and Collaboration

WeVideo is a software as a service platform allowing marketers to create and publish video online. WeVideo provides a simple-to-use, end-to-end solution for video ingestion, video editing, video publishing and management of your video assets – all in the cloud, and accessible from any web browser, tablet or mobile device. Videos published using WeVideo are mobile-ready. WeVideo for Business also includes mobile solutions for Android and iOS devices so that marketers can capture videos and

Equipping Your Business for Professional Videos

We’ve been working the last few months on getting some video equipment for DK New Media. While we have incredible video companies that we have do the hefty lifting, from time to time, we’re finding that we want to record and mix video as well – and we want it to look professional. Our graphic designer is also well-versed at mixing video and audio so we went to work on finding some basic equipment to

Newspapers Still Misjudge Their Value

It’s been a while since I ranted about newspapers. Since I came from the industry, it’s still in my blood and will probably always be. The first newspaper I ever worked for is up for sale, and the local newspaper here is gasping its last breath. Like many, I don’t read the newspaper anymore, unless I see a recommended article through Twitter or one of the feeds that I digest. This month’s .NET magazine mentions