Business Video

Martech Zone articles tagged business video:

  • Content MarketingVideo Marketing Strategies, Trends, and Statistics for 2023

    The Top 4 Video Marketing Trends for 2023

    Video marketing has become increasingly popular over the years and is now a crucial tool for businesses to reach their target audience. As we enter 2023, video marketing trends continue to evolve, making it essential for businesses to stay up-to-date with the latest strategies and techniques. These statistics from How Video Changed the Way We Communicate highlight the importance of…

  • Content MarketingSteps to Improve Your Corporate Video Marketing

    Why Your Corporate Videos Miss The Mark, And What To Do About It

    We all know what someone means when they say “corporate video.” In theory, the term applies to any video made by a corporation. It used to be a neutral descriptor, but it’s not anymore. These days, many of us in B2B marketing say corporate video with a bit of a sneer.  That’s because corporate video is bland. Corporate video is…

  • Analytics & Testing
    video editing

    Reasons Why You Should Not Host Your Own Video

    A client that is doing some incredible work on the publishing side and seeing exceptional results asked what my opinion was on them hosting their videos internally. They felt they could better control the quality of the videos and improve their search optimization. The short answer was no. It’s not because I don’t believe they would be great at it,…

  • Marketing & Sales VideosBusiness Video Equipment and Hardware

    Equipping Your Business for Professional Videos

    We’ve been working the last few months on getting some video equipment for DK New Media. While we have incredible video companies that we have do the hefty lifting, from time to time, we’re finding that we want to record and mix video as well – and we want it to look professional. Our graphic designer is also well-versed at…

  • Search Marketing

    Newspapers Still Misjudge Their Value

    It’s been a while since I ranted about newspapers. Since I came from the industry, it’s still in my blood and will probably always be. The first newspaper I ever worked for is up for sale, and the local newspaper here is gasping its last breath. Like many, I don’t read the newspaper anymore, unless I see a recommended article…

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