Business Challenges & Opportunities With The COVID-19 Pandemic

For several years, I’ve touted that change is the only constant that marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust to the demands of consumers and businesses. In recent years, companies were also being forced to be more transparent and human in their efforts. Consumers and businesses started to do businesses to aligned with their philanthropic and ethical beliefs. Where organizations used to separate their foundations

The Sensible Social Media Checklist

Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one (updated for 2017!) developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community. Social media platforms are constantly innovating, so they have updated their checklist to reflect all the latest and greatest features of the most popular social media

No Hype Guide to Content Creation

The folks at Spundge wrote a blog post, 9 Steps to Creating Engaging Content, with a “no-hype, buzzword free” infographic that I really like. Creating quality content is the cornerstone of a robust content strategy, and helping you to master this skill is part of Spundge’s mission. A great way to produce content is by recycling articles, infographics and other assets into more attractive and compelling items. This also gives you a chance to keep

If You’re Collecting Data, Your Customer Has These Expectations

A recent report from Thunderhead.com redefines customer engagement in the age of digital transformation: Engagement 3.0: A New Model for Customer Engagement provides insight into the whole customer experience picture. Here are some key findings: 83% of customers feel positive about a business that puts to good use the information and data they hold on their customers, for example by highlighting details of products and services as well as offers that will be of benefit.

How the Connected Enterprise Will Create a $47B Identity Security Market

In the last year, the average data breach cost companies a total of $3.5M, which is 15% more than the previous year. As a result, CIOs are searching for ways to keep their corporate data protected while minimizing productivity loss for employees. Ping Identity presents the facts about the identity security market and offers solutions for how companies can enable secure access in the infographic below. Data breaches have a hugely negatively effect on customer

Social Media for Unsexy B2B Industries

In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for a business-to-business (B2B) com­pany, chances are you have noticed that it’s not quite as fast