“Know thy customer” is a time-honored percept for success in the marketing world. The majority of marketers collect email addresses, but lack the additional data that can help you better communicate with those subscribers. Rapleaf helps you learn more about your customers. They provide demographic and lifestyle data (age, gender, marital status, income, etc., click here to see all) on US consumer email addresses. Is it worth the expense and effort? Short answer is yes.
This month’s Marketing Tech Video is with Formstack. Formstack has an incredibly simple user interface that allows any company to build and deploy forms and landing pages. Formstack also has a ton of integrations – from email service providers to payment gateways. [youtube:http://www.youtube.com/watch?v=zUo9gSoLkNk] Formstack launched in March 2006 and has rapidly grown to count customers in 110 countries around the world. With millions of submissions received, Formstack can meet the requirements of the most demanding