What is Search Engine Optimization (SEO) In 2022?

One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I’m often in conflict with other SEO professionals because they tend to focus on algorithms over search engine users. I’ll touch base on that later in the article. What

ZoomInfo: Accelerate Your B2B Pipeline With Company Data as a Service (DaaS)

If you’re selling to businesses, you know how difficult it is to find prospective companies and track down the decision-makers there… let alone understand their intent to actually purchase. B2B sales superstars are some amazing sleuths, making call after call to internal and external contacts they’ve built relationships with to identify the right people at the right companies – at the right time. ZoomInfo has built the leading worldwide Data as a Service (DaaS) platform

Ratings, Reviews and Buyer Intent

Last week, I had the pleasure of meeting and speaking with Jeff Quipp of Search Engine People, an SEO and Internet Marketing firm. Jeff moderated a panel on ratings, reviews and social media that I was on at the Search Marketing Expo and eMetrics Conference in Toronto with Gil Reich, VP of Product Management at Answers.com. Jeff brought up one key – the intent of the visitor, something we’re always trying to understand as we