Buyer Intent

Martech Zone articles tagged buyer intent:

  • Search MarketingWhat is SEO? Search Engine Optimization

    What is SEO? Search Engine Optimization In 2023

    One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…

  • Analytics & TestingContentsquare Digital Experience Analytics

    3 Ways That Digital Experience Analytics Maximizes Your Marketing ROI

    The uncertain economic outlook that we are facing: the energy crisis, high-interest rates, and macroeconomic factors that affect global markets and the supply chain, means that the budgets allocated to marketing continue without recovering, leaving the pre-pandemic figure far behind, which was by 11%. (Source: Gartner) However, the pandemic has shown that brands remain willing to invest, albeit in areas…

  • CRM and Data PlatformsWhat is B2B Buyer Intent Data?

    What Is Buyer Intent Data? How Can You Leverage Intent In Your B2B Marketing Strategy?

    It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided advantage.  Today, we would like to take a look at a number of aspects of intent data and what it can do…

  • CRM and Data PlatformsZoomInfo B2B Company Data As A Service

    ZoomInfo: Accelerate Your B2B Pipeline With Company Data as a Service (DaaS)

    If you’re selling to businesses, you know how difficult it is to find prospective companies and track down the decision-makers there… let alone understand their intent to actually purchase. B2B sales superstars are some amazing sleuths, making call after call to internal and external contacts they’ve built relationships with to identify the right people at the right companies – at…

  • Ecommerce and Retailpeople

    Ratings, Reviews and Buyer Intent

    Last week, I had the pleasure of meeting and speaking with Jeff Quipp of Search Engine People, an SEO and Internet Marketing firm. Jeff moderated a panel on ratings, reviews and social media that I was on at the Search Marketing Expo and eMetrics Conference in Toronto with Gil Reich, VP of Product Management at Answers.com. Jeff brought up one…

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